PRIVACY POLICY Last Revised: March 11, 2002 Introduction We at RealityClick inc. ("RealityClick") understand the sensitivity with which your personal information should be handled. We are committed to safeguarding your privacy in order to earn and maintain your trust. We will use our best efforts to ensure that the information you submit to us is used only for the purposes set forth herein or as otherwise communicated to you at the time you provide us with personal information. Application This privacy policy applies to all personally identifying information (i.e. personal information by which you can be identified) which you provide to us through this web site located at www.realityclick.com (this "Site"). Consent By using this Site you are agreeing to the terms of this privacy policy and consenting to the collection, use and/or disclosure of your personal information for the purposes outlined herein. If you do not agree to the terms of this privacy policy you should discontinue your use of this Site and/or not provide us with any personal information. Collection of Personal Information RealityClick owns and operates this Site. RealityClick does not collect personal information about individual users except when such personal information is provided to RealityClick on a voluntary basis. For example, personal information including, but not limited to, your name, address and e-mail address may be gathered during the registration process, in connection with content submissions, postings in chat rooms or other public areas. You should also be aware that non-personal information and data may be automatically collected through the standard operation of RealityClick's internet servers or through the use of "cookies". "Cookies" are small text files that are used by web sites to: (a) recognize repeat users; (b) track usage behaviour; and (c) compile aggregate data that will permit content improvements and targeted advertising. You should be aware that RealityClick cannot control or prevent the use of cookies or any information obtained through such cookies by advertisers or third parties. If you do not want information collected through the use of cookies, most browsers permit you to disable the cookie feature. However, you are advised that cookies may be required for the use of certain features on this Site. Use and Disclosure The personal information you provide may be used for one or more of the following purposes: (a) to maintain a list of visitors to this Site; (b) to monitor traffic to this Site; (c) to determine the future direction of this Site; (d) to contact you regarding future RealityClick services; and (e) to promote this Site to potential advertisers and affiliates of this Site. Personal information about you will not be sold or otherwise transferred to unaffiliated third parties without your approval, except that RealityClick reserves the right to disclose such personal information: (a) to RealityClick partners, its affiliates, subsidiaries and third party agents for purposes related to marketing and services offered by RealityClick, RealityClick partners, its affiliates and subsidiaries, provided the information is required for, and is to be used only for such purposes; (b) if such disclosure is made pursuant to a legal proceeding or as required by law. If you do not wish to be included in future marketing efforts that may involve RealityClick partners, affiliates, subsidiaries or third party agents, you must notify RealityClick via e-mail at [NO SPAM-REMOVE]realityclick@realityclick.com. Notwithstanding your wish to cease receiving such promotional and/or marketing information, RealityClick reserves the right to contact you regarding matters relevant to the continuing use of this Site and/or the information about you that is held by RealityClick. Your personal information will not be used by us and we will not authorize any third party to use your personal information other than in accordance with the terms of this privacy policy. Except as described in this privacy policy, we will not disclose your personal information to third parties without first obtaining your consent to do so. We employ other companies and individuals to perform services on our behalf related to the Site. Such services include the hosting of the site. In particular, we have contracted with certain third party organizations including CoreFusion to provide hosting services for the Site. Removal of or Changes to Information At your request, RealityClick will: (a) provide reasonable access to your personal information or User Preferences that are in RealityClick's records; and (b) use reasonable efforts to allow you to update/correct any of your personal information or User Preferences which you state are incorrect to the extent such updating/correction will not compromise RealityClick's privacy or security interests, subject to the understanding that it may be impossible to completely delete your personal information without some residual information because of backups. System Information We collect system information from all visitors to our site. Your system information (IP address, browser version and resolution) will allow us to enhance the functionality that is provided to you. Security We maintain security measures in place in order to attempt to protect against the loss, misuse and alteration of the personal information under our control. We take reasonable precautions to attempt to ensure that data stored in our system is secure. Please be advised, however, that the Internet and other various networking communication media are not entirely secure, unless explicitly specified as such, and your information may therefore be subject to interception or loss which is beyond our control. The information and data exchanged or transmitted via the Site is not encrypted and therefore the security, integrity and privacy of any and all such data and information cannot be guaranteed. Children Guidelines This Site is not intended for children. We will not knowingly collect information from or about children. We believe that children should get their parents' consent before giving out personal information. E-Mail It is RealityClick's policy to respect your privacy. RealityClick will not monitor, edit, or disclose the contents of your private communications or files unless required to do so by law or in the good faith belief that such action is necessary to: (a) comply with the law; (b) comply with any legal process that is served on RealityClick; or (c) protect and defend the rights or property of RealityClick. However, you acknowledge that: (x) there are security and privacy limitations of the Internet which are beyond the control of RealityClick; (y) the security, integrity and privacy of any and all information and data exchanged between you and RealityClick through this Site cannot be guaranteed; and (z) any such information and data may be viewed or tampered with in transit by a third party. Advertising RealityClick reserves the right to conduct statistical analyses of user behaviour and characteristics in order to measure interest in and use of this Site and to provide advertisers with information such as the number of users that have been exposed to or clicked on their advertising banners. RealityClick will provide only aggregated data from these analyses to third parties. Also, you are advised that RealityClick may permit third parties to offer services through this Site. RealityClick is not responsible for any actions or policies of such third parties and you should check the applicable privacy policy of each such third party when providing personal information. Chat Rooms And Public Areas You should be aware that when personal information (i.e. your name, e-mail address, etc.) is voluntarily disclosed in the chat rooms or other public areas in this Site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond the control of RealityClick. Any submissions to chat rooms or other public areas on this Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions that include your personal information. Changes to this Privacy Policy We will periodically review the appropriateness of this privacy policy and may make, in our discretion, such changes as are necessary. If we decide to change this privacy policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, posting on this Site, or by electronic or conventional mail, or by any other means by which you obtain notice thereof. Your continued use of this Site after such modifications will constitute your: (a) acknowledgement of the modified Privacy Policy; and (b) agreement to abide and be bound by the modified Privacy Policy. Contact Us If you wish to contact us regarding this privacy policy, please click on the following "Contact Us" link to obtain our contact information or e-mail us at [NO SPAM-REMOVE]privacy@realityclick.com. We would be pleased to receive any feedback you may have in connection with this Site. © 1999 - 2004 RealityClick® inc. All rights reserved.