Turn up the volume on your web site

RealityClick has invested more than 18 months architecting and building our Dialogue Zone® online application. DZones™ are created in a three-tiered architecture. The base level is the database, which stores the feedback and information gathered from consumers. The top tier of the architecture is the interface that engages consumers. The mid-level of the architecture is the application level. It is this second tier of the DZone that houses the software that creates the unique and innovative model of Customer Relationship Enhancement (CRE) that RealityClick has pioneered. This level of the DZone controls and manages information experienced by consumers and captured by the database. The application also allows you to query and interpret what is being said in your DZone, and, enables you to customize and author DZone content to be specific in the ways it engages customer insights. Functionally speaking, the DZone features a Permission Marketing list builder, a 60-Second Survey research template, plus several discussion forums that allow customers to share questions and ideas with you - and other customers in your online community - simply and quickly. And with built-in web traffic metrics, your DZone lets you know how deeply customers are interacting with your company and brand on a real-time basis. Further possibilities for this communications utility include product concept testing, competitive insights, product usage commentary, loyalty marketing initiatives and data mining. Better yet, to activate your customized DZone, all you do is add our link to your site and your customers will be seamlessly connected with each other and you.